Privacy Policy

Introduction

Vantage Point is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our consulting services.

We comply with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and adhere to recognized privacy principles.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact information (name, email address, phone number, business address)
• Professional information (company name, position, industry)
• Communication records (inquiry forms, email correspondence, meeting notes)
• Billing information (for client engagements)

Usage Data

We automatically collect certain information when you visit our website:

• Browser type and version
• Operating system
• Pages viewed and time spent on pages
• Referring website addresses
• IP address and general location data

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our use of cookies, please see our Cookie Policy.

Legal Basis for Processing

We collect and process your personal information based on:

• Consent: When you provide information through our contact forms or subscribe to communications
• Contract Fulfillment: To deliver consulting services you have engaged us to provide
• Legitimate Interest: To improve our services and communicate about our business
• Legal Obligation: To comply with applicable laws and regulations

How We Use Your Information

We use collected information for the following purposes:

• Responding to your inquiries and providing information about our services
• Delivering consulting services and maintaining client relationships
• Processing payments and maintaining financial records
• Improving our website functionality and user experience
• Analyzing usage patterns to enhance our services
• Sending relevant business communications (with your consent)
• Complying with legal and regulatory requirements
• Protecting against fraud and maintaining security

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:

• Client engagement records: 7 years after engagement completion (for professional liability purposes)
• Contact form inquiries: 2 years from last contact
• Website usage data: 13 months
• Financial records: As required by Canadian tax and accounting regulations

After these periods, we securely delete or anonymize your information.

Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Secure socket layer (SSL) encryption for data transmission
• Password-protected and encrypted file storage systems
• Limited access to personal information (need-to-know basis)
• Regular security assessments and updates
• Confidentiality agreements with all team members
• Secure disposal procedures for physical and digital records

While we take reasonable precautions, no method of transmission over the internet is completely secure. We cannot guarantee absolute security but remain committed to protecting your information.

Your Privacy Rights

Under Canadian privacy law, you have the following rights:

Right to Access

You may request access to the personal information we hold about you. We will provide this information in a commonly used format within 30 days of your request.

Right to Rectification

You may request correction of inaccurate or incomplete personal information. We will make corrections promptly upon verification.

Right to Erasure

You may request deletion of your personal information, subject to our legal obligations to retain certain records.

Right to Restrict Processing

You may request that we limit how we use your personal information in certain circumstances.

Right to Data Portability

You may request a copy of your personal information in a structured, machine-readable format.

Right to Object

You may object to our processing of your personal information for direct marketing or other purposes based on legitimate interests.

Right to Withdraw Consent

Where we rely on your consent, you may withdraw it at any time. This will not affect the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us at [email protected].

Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business:

• Analytics Providers: Google Analytics (for website usage analysis)
• Hosting Services: Website and email hosting providers
• Communication Tools: Email and video conferencing platforms
• Payment Processors: For processing client payments

These service providers are contractually obligated to protect your information and use it only for the purposes we specify. Links to their privacy policies are available upon request.

International Data Transfers

Some of our service providers may be located outside Canada. When we transfer your information internationally, we ensure appropriate safeguards are in place:

• Contractual commitments requiring adequate data protection
• Compliance with recognized international privacy frameworks
• Limitation of data transfers to what is necessary for service delivery

Cookies and Tracking

For detailed information about how we use cookies and similar technologies, including how to manage your preferences, please review our Cookie Policy.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:

• Post the updated policy on our website with a revised "Last Updated" date
• Notify active clients of material changes via email
• Provide a clear summary of significant changes

We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within 30 days.